What is this publication about?

AI-Driven Development (ADD) is an AI-native software engineering paradigm where AI techniques, tools and culture are inherently integrated throughout the SDLC, serving as a force-multiplier for exponential business outcome.

AI-Augmented Developers (AAD) are those who use AI to augment their creativity and multiply their capabilities to achieve exponential development velocity.

ADD is a rapidly evolving and largely undocumented knowledge area that needs first-hand exposure and experimentation. I am doing it daily at my individual capacity and as an engineering operator.

Note: I have taken the freedom to define ADD and AAD. I do not know if anyone has done it before or I am violating any trademark.

Who is this for?

This publication is for:

  • Product engineering operators: You want the playbooks for leading an ADD movement in the organization

  • Software engineers: You want the runbooks for using AI effectively to achieve exponential output and accuracy

  • Wannabe software engineers: You want to do the right thing as AI can very well spoil your career if you do not take active control of it

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Why am I doing this?

Everything I do, I believe in transforming human potential in software product development. I believe in exponential outcomes.

The way I transform potential is by creating development practices and documenting discoveries that augment human creativity with AI, making product building powerful and exponentially productive.

I build AI-native development frameworks. The only question I have in mind is…

What could your engineering organization achieve for business with AI?


Who am I and what led me to this?

Evolveo. Ergo sum.

I evolve. Therefore, I am.

AI brought new life to software development. Yet I had found myself resisting. My decades of experience, dating back to the pre-Google era, had been a barrier.

Like many others, I had invested years mastering these skills. My ego couldn't accept that AI could make this journey so much shorter for the rest.

I overcame that ego and now I accept and embrace ADD as the de-facto software development paradigm of the future.

I believe tomorrow's software product builders will (survive and) thrive through
AI-augmented self-transcendence.

Fearing becoming a dinosaur, I have decided to double down on ADD recently and share my journey here for everyone’s benefit. Here is a bit of my bio:

I self-taught coding in 1995, although I obtained a graduate degree in Computer Science later in my life.

I've played all roles: CTO, Director, Program Manager, Product Owner/Manager, Architect, Engineer, Machine Learning Engineer, and a regional org head role at Microsoft. I was great at all of those roles, and as a result, I have a tremendous amount of value to offer to the world.

Currently, I am the head of engineering at Boosted.

Want to peek into my (usually up-to-date) stream of thoughts? Read here.

Want to know more about me?

Visit my LinkedIn


My promise to you

As a reader of this publication, I promise that:

  • I will never stop innovating: I will share as many things I can learn about ADD as I possibly can with you.

  • All posts will be written by me: No AI will write any post. I will write 100% of them.


Who is this publication not for?

You are not even remotely concerned about software engineering industry in any way. You could not care less about your personal or business/career growth in the age of AI. If you are building frontier LLM models, I do not believe you will find anything interesting here.

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I share discoveries and playbooks for AI-driven development (ADD) that 10X engineering output and lead to 100X revenue.

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